· 行旅Si Hotel – 旅店品牌識別設計

Art Director — Shih Chien An Designer — Eloise Chen Role — 企業識別  ·  標誌設計  ·  標準字設計  ·  Art Direction  ·  Branding

「嬉,美姿顏也」之古句語譯衍伸,用第一人稱來體現,以視野餵養內在力量,以喜悅喚醒外在魅力」的親切對話。Sí 一字為西語,為「是、對」肯定之意,當對自己的選擇做肯定時我們會說「是!沒錯!」、「對!嬉行旅是我想要的!」Hip 一字為英文,做感嘆詞為「嗨!ya!」之意,而俚語上也可用來形容聰明機靈的與嬉字讀音一同,感嘆詞情境也與玩樂喜悅的情緒互相連結。
The old translation of the phrase “playful, beautiful and beautiful” is expressed in the first person, a kind of conversation that feeds inner strength with vision and awakens external charm with joy. The word Sí is Spanish, meaning “yes, yes,” affirmation. When we are affirming our choice, we will say “yes! That’s right!”, “Yes! Hiking is what I want!” For English, the exclamation word means “Hi! Ya!”, And slang can also be used to describe smart and intelligent pronunciation with playful words, and the exclamation situation is also connected with the emotion of joy and fun.

嬉。行旅 | Hotel Si 1嬉。行旅 | Hotel Si 2嬉。行旅 | Hotel Si 3嬉。行旅 | Hotel Si 4嬉。行旅 | Hotel Si 5嬉。行旅 | Hotel Si 6嬉。行旅 | Hotel Si 7嬉。行旅 | Hotel Si 8嬉。行旅 | Hotel Si 9嬉。行旅 | Hotel Si 10嬉。行旅 | Hotel Si 11 嬉。行旅 | Hotel Si 12

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