KaiLey Frozen Fruit Pack 包裝設計

Art Director — Shih Chien An
Designer — Eloise Chen
Role — 企業識別,標誌設計,標準字設計

塏立冷凍水果為鮮食市場的新品牌,包裝為呈現產品天然無添加的急速冷凍水果,視覺以內容物的水果本身的造型及色彩作為包裝的主視覺,以乾淨的版面傳達消費者所需的產品資訊。以這樣耳目一新的包裝視覺進入市場,也達到吸引消費者目光的效果。
KaiLey Frozen Fruit is a new brand in the market. In order to communicate with consumer, how fresh and simple is our product. The main visual design of packaging is description from fruit shape and color. With clear layout is easy to Identify differnt fruit pack.

KaiLey Frozen Fruit Pack 1KaiLey Frozen Fruit Pack 2KaiLey Frozen Fruit Pack 3

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