品牌趨勢 The trends
對於2024-25年品牌趨勢的走向感興趣嗎？品牌趨勢不斷隨著時尚、室內設計、流行文化和消費者口味的變化而演變。今年，我們正轉向真實、不經修飾的品牌形象，並極大強調與人的情感聯繫。品牌趨勢使你能更好地向合適的客戶傳達你的產品和服務。除了留下難忘的第一印象外，品牌對於你的營銷和品牌形象至關重要。
您的品牌個性、聲音、使命和價值觀應該是需要被確定的。然而，您如何透過表達這些特質，可以通過不同的設計、顏色、字體和視覺語言而有所不同。這就是品牌趨勢的作用所在！
本著10年的經驗，以最適切貼近消費者的角度，將最新的品牌趨勢，協助打造一個成功而獨特的品牌。此外我們還提供了一些可行的品牌行銷建議，幫助您的品牌保持行業標準的領先地位。
單色 Monochromatic colors
單色品牌視覺通常是簡約而精緻的。 單色品牌調色盤包含同一顏色的各種深淺。 您從基底色開始，然後透過字體、圖像、圖示、材質等添加不同的色調。
單色為您的品牌打造出有凝聚力的外觀，並產生舒緩的寧靜感。 您選擇的主色決定了品牌調色板的其餘部分。 因此，選擇與您的行業相關且能體現您的品牌個性的顏色。
Monochromatic branding is often minimalist and refined. A monochromatic brand color palette contains various shades of the same color. You start with a base color and add different shades through font, images, icons, materials, etc.
Monochromatic colors create a cohesive look for your brand and generate a soothing sense of tranquility. The primary color you choose establishes the rest of your brand color palette. So, choose a color relevant to your industry that embodies your brand personality.
Atmospheric photography
照片透過展示真實的人、環境和美麗的物件，建立情感聯繫。在 2023 年，我們看到品牌選擇了極簡的標誌，搭配原創攝影來展現他們的個性和產品。
想象一下拍立得的顆粒效果，或是 35mm 膠卷的懷舊外觀。它們創造了一種吸引人的氛圍。工作室攝影正被美麗的自然拍攝所取代，這些照片可以從任何相機中拍攝。
這種易於接觸的攝影形式激發了那些渴望簡單、具有創意且能引起共鳴的品牌形象的消費者。這種趨勢非常適合懷舊品牌營銷。一個完美的例子是 Kinn 珠寶。他們簡潔的標誌和攝影作品都是簡單、易於接觸且美麗的。就像他們的產品一樣！
這個趨勢對於希望在以照片為主導的社交媒體上擴大品牌知名度並銷售產品而不是服務的品牌非常有效。照片幫助我們想像使用產品或達成特定生活方式。這就是攝影如此有效的原因！
Photos generate an emotional connection by depicting real people, the environment, and beautiful objects. In 2023, we’re seeing brands opt for a minimal logo paired with original photography to portray their personality and products.
Picture the grainy effect of a polaroid or the nostalgic look of 35mm film. They create an atmosphere that draws people in. Studio photography is being replaced with beautiful candid shots that can be taken from any camera.
This accessible form of photography inspires consumers who yearn for simple, creative branding they can relate to. This trend is ideal for nostalgic brand marketing. A perfect example is Kinn jewelry. Their minimal logo and photography are simple, accessible, and beautiful. Like their products!
This trend works well for brands that want to grow their presence on photo-driven social media and sell products rather than services. Photos help us visualize using the product or attaining a specific lifestyle. This is what makes photography so effective!
“Brush up on colors and their associated emotions to make sure you nail the mood and tone of your brand.”
Simple maximalism
You don’t need to go down a design rabbit hole to create a brand that stands out. A bold font, a striking color palette, and mindful use of negative space are enough.
Choose one design element, like a font or color palette, and make it striking! Try balancing the simplicity of a serif font with a clashing color palette of electric blue, neon green, and yellow. Or, you could use a large, bold display font with a muted pink and blue palette.
In 2023, brands opt for simple elements that pack a punch to get their message across. This branding trend rose from the need for simplicity and structure without sacrificing creativity.
It’s a modern look and suits up-and-coming brands that offer a unique product or service. Or for businesses that want to stand out from a loud and crowded market.
